Broken Brains

Random thoughts from Love, in October

Taco Bell Drive-Thru Diet….Really? January 3, 2010

Filed under: Uncategorized — Erik @ 11:40 am
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OK, so I’ve seen a lot of shenanigans in my day, but Taco Bell has decided to start this decade of with a good one…. the “Taco Bell Drive-Thru Diet”. They are offering a variety of “Fresco” menu items along with their new spokeswoman Christine who supposedly lost 54 pounds on the diet along with making “sensible choices”.How much of that was Fresco and how much was due to “sensible choices”? Let’s put it this way: The most notable difference between the regular and the Fresco tacos is the replacement of cheese with salsa.

The blurb on Christine is more loaded with disclaimers than a box of cheese-covered nachos is with empty calories. The Drive-Thru Diet is “not a weight loss program,” Christine says, adding, “These results aren’t typical, but for me they were fantastic!” And in smaller print? Fresco is “not a low-calorie food.” Hell…if you go to Taco Bell’s Website it says in bold letters that “DRIVE-THRU-DIET® IS NOT A WEIGHT-LOSS PROGRAM”. So if a diet isn’t a weight-loss program, what is it? Wikipedia defines dieting as “the practice of ingesting food in a regulated fashion to achieve or maintain a controlled weight.” So now I’m super confused! Who do I believe? The non-profit group with online content generated and managed by users? Or the giant corporation that changed the meaning of a word to market their products unethically by miss-leading people giving them the false hope that they will loose weight by eating greasy tacos so they can fulfill their new year resolutions? That’s a tough one…

…mmm…lunch time…I’m going to taco bell.

 

3 Responses to “Taco Bell Drive-Thru Diet….Really?”

  1. I think Taco Bell knows that even though people are becoming more conscious about how unhealthy fast food is, most people still are not going to go look at the nutrition facts. If they did they’d find that the “Drive-Thru Diet” menu still contains some high calorie items, and more important, high sodium items. So just the appearance of lower calorie food is enough for most people.

  2. Lenapena Says:

    Okay Erik.. As much as I love wiki it does not always carry the right definitions. A diet is what you consume, no matter if its healthy or not. Through the course of the years it has taken on new meaning: Eating in a specific manor to lose weight. Howeevr the old school definition still holds.


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